Strategi Solutions Group Ltd
Strategi HR
Strategi Creative
Strategi Learning
The previous Youth Support Service, “Talk to Sal,” was established after COVID with a broader purpose relating to supporting mental health needs. As the post-covid needs of the client base changes, Savana were keen to return to their core activity of supporting survivors of sexual violence. To address these issues, we collaborated with the team to create SWITCH—a new, meaningful brand that stands for “Start With I, Then Change Happens.”
We focused on developing a fresh and clear identity for the service, ensuring it resonated with the young audience while emphasising empowerment and transformation.
The service provides support to children aged 11–16 in a school-based setting, with a specialist website SOS (SWITCH Online Support) providing an online chat and text platform, giving young people a confidential way to reach out for support around issues relating to sexual violence.
We created a bold new logo and brand identity for SWITCH, using vibrant neon colours paired with black and white accents, and playful, quirky fonts. This design approach ensures the brand stands out and appeals to a younger audience, capturing their attention while conveying a sense of energy and empowerment. We then presented our concepts across various marketing materials, such as pull-up banners, booklets, social media assets and keychains.
Based on the approved concept, we designed and built a new website for the service: switchwithsavana.org.uk, offering an easy-to-navigate platform for young people to access help.
The brand successfully established a clear, accessible, and meaningful service for young people to access support and guidance, helping to make a real difference in their lives.
The team at Savana have been working closely with schools to educate and promote the service to students aged 11–16 using the new identity, ensuring the message reaches the young people who need it most.
“Working with Strategi has been an amazing experience from start to finish.
The team quickly understood our vision and worked tirelessly to help us reinvigorate the look and feel of our youth service. We wanted a striking and bold design – the feedback from the Savana team and young people suggests that they nailed it!
A heart felt thank you to all.”
