To meet this challenge, we focused on simplicity, accessibility, and clear messaging to engage the target audience:

• Branding & Design: We developed a cohesive brand strategy that is inclusive, empowering, and professional, using colours, typography, and imagery that appeals to women in business.
• Website Development: The website was designed to be both informative and visually engaging, with a clean, user-friendly layout. We ensured the site clearly outlined the key elements of the course, such as eligibility, funding, timetables and how to apply. The goal was to make it easy for visitors to access relevant information while highlighting the programme’s value.
• Marketing & PR: To build awareness and attract participants, we executed a targeted marketing campaign, including press releases as well as organic and paid social media strategies. We focused on storytelling and testimonials from successful women leaders, creating an emotional connection with the audience. Additionally, we’ve created blog entries featuring the women behind the idea and developed engaging social media video content, allowing the audience to discover everything they need to know about the programme before applying.