Your logo is a key part of your brand, but it's not the whole picture. If you fail to establish a solid brand identity, the result can be an inconsistent brand.
In the growing world of artificial intelligence, it is virtually impossible to remain unaware of ChatGPT and its significant impact on the digital landscape.
When we think of branding, you might consider a logo, a colour palette, even a particular uniform or tone of voice. It’s all there, and it’s all intrinsic to a brand.