Strategi Solutions Group Ltd
Strategi HR
Strategi Creative
Strategi Learning
Alton Towers sought a partner to revamp their visual communications across multiple touchpoints, including CRM headers, social media graphics, event posters, and room layouts for special events. The goal was to maintain brand consistency while enhancing engagement, appeal, and clarity for both digital and physical spaces.
Strategi Creative undertook a thorough analysis of Alton Towers’ branding guidelines to ensure cohesive visual output. The design team crafted bespoke graphics that aligned with the theme and tone of the resort, integrating vibrant and dynamic elements to capture the attention of visitors. For each design asset:
CRM headers: Engaging visuals were created to highlight promotions and announcements while maintaining clarity in diverse email clients.
Social graphics: Attention-grabbing designs were optimised for various platforms, ensuring adaptability across devices and screen sizes.
Posters: We developed visually impactful event posters that balanced key information with bold, thematic imagery.
Themed Logos: Creation of themed logos for various attractions throughout the park.
The updated visual assets significantly enhanced the user experience across all touchpoints. Alton Towers reported increased engagement in their CRM campaigns, with open and click-through rates showing notable improvements. Social media graphics saw higher interaction rates, and the event posters helped boost attendance figures. The room layouts contributed to more seamless event management and improved guest satisfaction, leading to positive feedback from attendees. This project successfully reinforced Alton Towers’ brand identity while driving measurable improvements in customer engagement.
The updated visual assets significantly enhanced the user experience across all touchpoints
“We are absolutely thrilled to be working with the team at Strategi Solutions. Their impactful and creative response to the brief demonstrated that they tick all the boxes, marrying expertise and a genuine commitment to understanding the Resort’s unique creative needs across all our fantastical brands.”
