At Strategi Creative, we love any excuse to stretch our imagination and what better time to get creative than the Christmas season? With the big day fast approaching, we decided to unwrap a festive challenge for our Social Media & Content Executive, Sarah, to create a brand identity for a fictional Christmas-themed brand.

The brief was simple but exciting: Design a brand that captures the spirit of the season while feeling fresh, meaningful, and visually striking.

Sarah’s Creative Design: The Gift Gurus.

For this challenge, Sarah brought The Gift Gurus to life. A small, festive-focused business dedicated to taking the stress out of Christmas by transforming every present into something beautifully wrapped and ready for gifting.

“I focused on taking inspiration from wrapping paper and gift tags, using the bold colours and funky patterns that you normally see, topped off with a handwritten font to add a touch of personalisation to the identity.”

While the brand identity is fictional, the exercise represents something we value deeply: creative exploration.

Projects like this help our team stay innovative, experiment freely, and sharpen the strategic design thinking that fuels our client work throughout the year. And no matter what the season, our team is always ready to tackle your design challenges from concept to creation. Let’s make something brilliant together.