Social Media has evolved into one of the most powerful tools for brands to use to connect with their audiences and whilst paid can deliver quick wins, organic posts are essential for any account on any platform. Quite often underestimated, utilising organic content in your next campaign can generate successful results long-term and build sustainable growth.
So, what is organic social media? Organic social refers to your content, whether it be posts, stories, comments, or shares, that creates user engagement without a cost behind it. Whether you’re aiming to raise brand awareness, start conversations, or build a community, here’s why you should utilise more organic content in your next campaign.
It’s cost-effective
There is no cost involved in creating an organic social campaign. Paid campaigns can require significant investments to achieve results, which are not always. Whereas organic social can give you the freedom to experiment with different types of content, engagement strategies and messaging without the financial pressure
However, if you’re not social media savvy, (let’s face it we can’t be experts at everything!), we’d recommend utilising a social media agency where a team of professionals can help you to maximise your organic efforts. Talk to us about this here.
It builds authentic relationships and encourages engagement
Rather than interrupting your audiences feed, organic social media blends in, therefore feeling more natural, creating a genuine connection between a brand and its audience.
Engaging organic content encourages likes, shares and conversations that strengthen the relationship and create a community. Naturally, this will expand your reach, attracting new users to explore your brand.
And to prove this, we recently utilised this approach for one of our clients. Encouraging others to share the post allowed us to reach 8,444 Instagram accounts resulting in 72% of non-followers now being aware of the brand, organic is powerful!
Provide Value Through Educational Content
People trust people, so when your content is engaging it not only sparks conversations but can encourage recommendations. Whether it’s comments between friends, or an influencer mentioning your brand, these organic interactions can carry more value than paid advertisement, and inevitably generate new business leads or new customers.
With platforms saturated with paid ads, it’s key to remember that organic social content stands out as being more authentic, offering a platform to connect and share messages with your audience, without the restrictions of budgets. Do you need help with your organic social media campaigns? From marketing strategies to content creation, Strategi Creative can assist you with strengthening your social media presence and building your brand. Get in touch with us for more information here.
