Inspired by one of her favourite holidays to date, Sarah chose to capture her 2023 trip to Dubrovnik. Featuring the terracotta buildings, the blue waters and the unforgettable sunsets that made her holiday so memorable. That same sense of warm and vibrancy ties in with her summer inspired question of what will make your socials sizzle this summer.

With the sunny weather in full force, it’s the perfect time to turn up the heat on your social content, but what are the top tips when it comes to this? What’s currently trending, and I’m a huge advocate of for socials, is short form video content. The popularity in TikToks, Reels, even YouTube Shorts is ever-growing, these bite-sized clips are the fastest, most engaging way to communicate with your audience. If you think about it, are you more likely to watch a quick, entertaining video than stop to read through a graphic or a long caption? Specifically focusing on social media, here are my top three tips on achieving this across your socials this summer:

Encourage your people to take centre stage: To complement your video content, showing the people behind your brand is another way to make your content real. Even if your team groans at the thought of being on camera, encouraging them to speak directly to your audience makes your brand feel approachable, real, and human. When your followers see the faces behind the work, they start to feel like they know you and that’s when brand loyalty builds.

Don’t overthink your filming equipment: If the thought of creating video content is daunting, you’ll be pleased to know you don’t need a fancy setup to create scroll stopping content. In fact, some of the most popular posts online are filmed on nothing more than an iPhone, a mic and a tripod.

Talk directly to your audience: Users today prefer authentic content, a video that feels real is often far more engaging than a studio-lit, over-produced piece. When people see you or your team speaking to a camera, they feel like they’re talking to them directly, not watching an advert.

So this summer, don’t be shy. Capture those behind the scenes moments, your top tips, or updates from your team through the power of video. Let their personalities shine through in short form content, and watch your socials shine like the sun.

Feeling the heat this summer and need help with producing content or even help with your socials? Our Strategi Creative team are on hand. For more information on how we can help, click here.