Inspired by his upcoming trip to Kos, Dave has beautifully captured the vibrant blues and whites with Yamas centred in the middle. Showing the unmistakable Greek energy, bright, welcoming, and full of life. It’s that same sense of excitement and vibrancy that leads him to answer, ‘How can we give our website a fresh, summer vibe while keeping it on‑brand?’.

When it comes to a summer glow up for your website, there are some key considerations to think about.

A Colour Refresh:  Try tweaking your colour palette for a sunnier feel. Whether that’s adding warmer tints or lighter shades of your primary palette or even a fresher accent, corals, citrus, or aquas work great for buttons or highlights.

Seasonal Visuals: Replace your existing visuals with some summer-themed ones instead. Your hero images could feature sunlight, nature or travel-inspired scenes or even introduce playful graphics or illustrations that fit your brand. Think about beach objects like umbrellas, sunglasses, or iced drinks. But it’s key to consider how it will be a stylish look over being too cheesy.

Tone of Voice: From a copy perspective, experiment with more puns for your call to actions or banners, for example if you’re featuring a summer-themed product discount on your site, could you entice users with could you entice users with something playful like “Hot Deals, Cool Prices” or “Sizzle Into Savings”? Maybe even “Dive Into Our Summer Sale” for limited offers.

Subtle Animation: Consider adding light animations to not only bring some life to your website but also give it a breezy feel. This could look like hover effects, sun flares, or floating elements.Butremember, any additional elements should complement your brand personality, not replace it.

Need some help with a summer glow up for your website? Our Strategi Creative team are on hand. For more information on how we can help, click here.