Porthor Beach, located in Wales, is Ant’s favourite summer getaway. Famously known as ‘Whistling Sands,’ Ant chose to capture his spot with a landscape photograph. The image features a bright blue duotone that highlights the glistening waters typical of summer, perfectly reflecting the vibrant, lively atmosphere of the season. Which ties in nicely to his summer themed question of whether bright colours are only seasonal?

In short, nope! Bright colours aren’t just a summer fling, they’re a all year round mood booster and a great way to make your brand pop.

But why is this? Here’s my lowdown:

Seasonal Colour Magic: Think brights are just for sunshine? Think again. Colour analysis systems like Bright Winter and Bright Spring prove bold hues aren’t seasonal one-hit wonders.

Seasonal? More like Strategic: Think brights are just for sunny vibes? Colour psychology says otherwise. Bold hues cut through the noise, whether it’s a frosty winter campaign or a fresh spring launch.

Consider uplifting your brand’s personality with brights: Your palette shouldn’t hibernate. Vibrant colours scream confidence, energy, and modernity, ideal for brands that refuse to blend in.

Trend-Proof Impact: From punchy logos to eye-catching social graphics, bright colours dominate design trends because they work. They grab attention, boost recognition, and make scroll-stopping visuals.

Mood-Boosting Magic: Colours trigger emotions. Brights = excitement, optimism, and boldness. Whether it’s a website, packaging, or ad campaign, they turn passive viewers into engaged fans.Bottom line? Ditch the seasonal limits. If your brand’s vibe is bold, brights are always in season.

Does your brand need some bright life adding to it with the power of colour? Our Strategi Creative team are on hand. For more information on how we can help, click here.