What we did

(and why we did it)

Women of the Year

August 2018 (ongoing)

Services

Marketing, Creative

The brief

Women of the Year (WOTY) came to us 2018 needing a new brand identity in conjunction with redefining their Vision, Mission and Values. Their existing visual identity lacked personality and didn’t reflect their status as a national presence or their dynamic personality. It was time to reinvigorate and refine their brand!

Our approach

We undertook a series of workshops with WOTY to redefine their vision, mission and values the outcome of which underpinned the creative process. We delivered a global, dynamic logo which was the catalyst for a much more fluid, colourful and organic wider brand identity.

The result

We created a comprehensive set of visual assets, templates and brand guidelines to ensure WOTY could roll out the new brand nationally. The identity launched in October 2018, proving an instant success, providing a fresh and positive new direction.

Take a look...

Women of the Year Logo

We delivered a global, dynamic logo which was the catalyst for a much more fluid, colourful and organic wider brand identity.

Women of the Year Booklet Cover
Women of the Year Booklet
Women of the Year Leaflet
Women of the Year Advertisements
Women of the Year advertising
Women of the Year Booklet
Women of the Year Case Study
Women of the Year Awards
Women of the Year Bag

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