What we did

(and why we did it)

Women of the Year

August 2018 (ongoing)

Services

Marketing, Creative

The brief

Women of the Year (WOTY) came to us 2018 needing a new brand identity in conjunction with redefining their Vision, Mission and Values. Their existing visual identity lacked personality and didn’t reflect their status as a national presence or their dynamic personality. It was time to reinvigorate and refine their brand!

Our approach

We undertook a series of workshops with WOTY to redefine their vision, mission and values the outcome of which underpinned the creative process. We delivered a global, dynamic logo which was the catalyst for a much more fluid, colourful and organic wider brand identity.

The result

We created a comprehensive set of visual assets, templates and brand guidelines to ensure WOTY could roll out the new brand nationally. The identity launched in October 2018, proving an instant success, providing a fresh and positive new direction.

We delivered a global, dynamic logo which was the catalyst for a much more fluid, colourful and organic wider brand identity.

WOTY-Case-8
WOTY-Case-9
WOTY-Case-10

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