What we did

(and why we did it)

The Upper House Hotel

August - December 2019

Services

Marketing, Creative

The brief

The Upper House Hotel recognised an opportunity to promote a private dining experience for special occasions such as birthdays, wedding anniversaries, christenings, retirements etc. where customers can privately hire a dedicated room space with a bespoke party package to include food, drinks and optional extras. They wanted to promote this via a luxury brochure and supporting social media campaign.

Our approach

We designed a luxury brochure with large format photography and minimal copy teamed with elegant typography as being the focal point of the campaign. The brochure highlighted the new service to prospective targeted business partners as well as targeting the existing customer base to upsell the new experience.

The social media focused on Instagram, but maintained a presence across all channels. We generated a schedule for a 12-week period showcasing the splendour of the presentation of food and positioning of the fine dining experience for special occasions.

The result

The 16-page private dining brochure has a feeling of luxury with a thick cover and embossed logo and strapline. The style beautifully compliments the hugely established hotel and wedding venue that already oozes historical elegance and luxury.

We also added new content to their existing website, directing visitors to either a special occasion or business event page. Each page specifically focussed on the targeted demographic; ensuring content, photography and key words were maximised. The new private dining experience generated a new income stream and is a fantastic addition to The Upper House Hotel portfolio.

The Upper House Hotel Logo

The style beautifully compliments the hugely established hotel and wedding venue that already oozes historical elegance and luxury.

The Upper House Hotel Cover
The Upper House Hotel Booklet 3
The Upper House Hotel Booklet 2
The Upper House Hotel Booklet
The Upper House Hotel iPhone
The Upper House Hotel website

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