What we did

(and why we did it)

The Original Gluggle Jug

July 2020 (ongoing)

Services

Marketing, Creative

The brief

Lost in a world of fakes, frauds and copies, Gluggle Jug needed to be recognised for the original, iconic, British brand that it is. Strategi was tasked to implement a complete marketing strategy to get the product the credit that it deserved.

Our approach

Starting with the brand, over a number of months of research we built a powerful, instantly recognisable brand that allows the Gluggle Jug to be seen for the iconic, must have product that it really is. This spanning from marketing collateral, jug base stamp, shop posters and shelf talkers all the way to a new website and social media channels aligning the new brand look and appealing to the target audience through the introduction of influencer marketing and other modern techniques.

The result

A 240% follower increase from month 1-2 across Instagram and 3000% increase in reach in the first 3 months, a mention on National television and a host of new stockists coming on board, Gluggle Jug is storming the digital world. We’re now focused on continuing this growth through building further relationships and communities through the digital output.

Take a look...

TOGJ Logo

We have built a powerful, instantly recognisable brand that allows the Gluggle Jug to be seen for the iconic, must have product that it really is!

Gluggle 1
Gluggle 6
Gluggle 7
Gluggle 2
Gluggle 3
Gluggle 5
Gluggle 4
Gluggle 8