We have built a powerful, instantly recognisable brand that allows the Gluggle Jug to be seen for the iconic, must have product that it really is!
Lost in a world of fakes, frauds and copies, Gluggle Jug needed to be recognised for the original, iconic, British brand that it is. Strategi was tasked to implement a complete marketing strategy to get the product the credit that it deserved.
Starting with the brand, over a number of months of research we built a powerful, instantly recognisable brand that allows the Gluggle Jug to be seen for the iconic, must have product that it really is. This spanning from marketing collateral, jug base stamp, shop posters and shelf talkers all the way to a new website and social media channels aligning the new brand look and appealing to the target audience through the introduction of influencer marketing and other modern techniques.
A 240% follower increase from month 1-2 across Instagram and 3000% increase in reach in the first 3 months, a mention on National television and a host of new stockists coming on board, Gluggle Jug is storming the digital world. We’re now focused on continuing this growth through building further relationships and communities through the digital output.
We have built a powerful, instantly recognisable brand that allows the Gluggle Jug to be seen for the iconic, must have product that it really is!
Our home
Strategi Solutions Group Ltd
Hub 3 Evolution, Hooters Hall Road
Lymedale West, Newcastle-under-Lyme
Staffordshire ST5 9QF