What we did

(and why we did it)

St Edward's Church of England Academy

September 2020

Services

Marketing, Creative

The brief

We were asked to come up a with a campaign to generate interest for the 2021 new intake for St Edward’s Church of England Academy. This was to tie into their virtual open day, they were looking for ideas to make this a success.

Our approach

After meeting with the team, we discussed options to create a microsite that hosted a suite of videos, alongside giving parents the option to register for the event. This would also tie in with the virtual event and would make it easy for parents to gain relevant information and a feel for the Academy. Alongside this we recommended a suite of new photos and videos to be taken around the school to help support the campaign.

The result

The final outcome of the campaign was all about the childs future and the play on words ‘Their future in your hands’ playing on ‘your’ and ‘our’ future. We spent a day on a photoshoot and recording various classroom settings that would sit within the custom built microsite. This also led to us creating a series of supporting materials from leaflets, posters, banners, a social campaign and a follow up pack.

“Working with Strategi has brought about a new era in our approach to our communications and marketing. The team got to grips with who and what we are right from the start and understood that our vision, ethos and values were crucial to our project. The finished product exceeded and continues to exceed our initial understanding of what we could achieve and this is down to their positive, innovative and personal drive for us as their customer.”

Mr T Hutchinson, Principal

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