Heywoods is the leading independent estate agent in Newcastle-under-Lyme, founded in 1881. The successful Staffordshire-based estate agents was already well-established in their local area; however, they felt that their branding was falling short. They needed a way to publicise their property expertise, promote their services and create an effective online presence.
Working with Heywoods1881 we developed a series of characters that would take on the persona of various types of buyers, sellers and landlords, while also making slight tweaks to their logo with the addition of ‘1881’, the year they were established. We were very keen to produce something that was unique in its approach, to give them real stand out in the marketplace, something very different. The bonus was that we had a completely open brief to go for it!
The result is a striking, coherent brand identity that expresses the Heywoods1881 personality and enables the business to connect with property buyers, sellers, landlords and tenants in an approach that really does give them stand out qualities, everything from the website, outdoor media, social media, marketing collateral and fantastic sale board. You certainly aren’t going to miss this fantastic brand.