What we did

(and why we did it)

Endurance Windows & Doors Ltd

August 2020



The brief

Endurance Windows and Doors came to us as a brand-new company hoping to reach success throughout North Staffordshire. They found us in the search for a new identity, a brochure to go out to a select 20,000 potential new customers. Their brief was quite simple really, they wanted something that was modern and quite distinctive against the already saturated market in their area.

Our approach

After an initial meeting to discuss with the client their likes and dislikes and to gather their brand aims, we pulled together a style-scape which helped us narrow down colour schemes, fonts, and image styles to help us focus on the new identities tone of voice.

We concentrated on the icon as we knew this would become an integral part of the overall identity, at a closer look you’ll notice the letter ‘E’ within the icon as well as resembling the shape of a home when rotated, it also resembles growth and moving forward which is seen through how the icon is pointing forward. The colour theme and imagery was reflective of the prospects of growth and change too.

The result

The feedback from the client was fantastic. They quote that their new identity has been greatly received and has made them stand out from the otherwise standard and repetitive window and door businesses. This in turn has been a driving factor for their boundless enquiries for new business.

Since their initial batch of brochure they have had another 20,000 printed due to high demand, and expect to continue this process into the future.

Endurance Windows Logo

“Strategi have been amazing in helping us get started as a new business. We have been included in the design process from the start and would highly recommend them.”

Endurance Windows & Doors Ltd

Endurance Windows Designs
Endurance Windows Business Card
Endurance Windows Leaflet
Endurance Windows Leaflet inside
Endurance Windows Van
Endurance Windows MacBook