Your choice of typography is more than just how the words look, it’s about how they feel, communicate with your audience and most importantly how they represent your brand’s personality.

This month, we’ve experimented with standout typefaces across client projects and internal concept work. Each font brings something unique to the table, from punchy impact to modern elegance. Here’s a closer look at the fonts we’ve been loving lately:

Scale VF

For our upcoming project for WOW Flowers, Scale VF was our go-to font. As a variable font, it offers incredible flexibility with its weights and styles allowing us to create a dynamic, yet cohesive look for the brand. 

It’s clean, modern aesthetic is perfect for showing the brand as fresh and vibrant. We’re excited to reveal more about this project soon, keep your eyes on our case study page where we’ll be announcing more in the coming weeks. 

Butler

A serif with a modern twist, Butler combines elegance and contemporary flair, perfect for brands with heritage and ambition. It’s available in multiple weights from ultra-light to black, and even better it’s free to use for both personal and commercial use. 

We used Butler in our branding work for Women of the Year, and it made such an impression that it remained a core part of their recent rebrand. You can check out the full case study on our Projects page, it’s one the team are incredibly proud of! 

Big Sexy Sans

Sometimes you need a font that says it all in the name, and Big Sexy Sans definitely delivers. This typeface brings boldness, personality and just the right amount of playful charm.  

Although we’ve only used this font in concept pieces so far, this typeface is perfect for editorial layouts or brands looking to make a confident statement. We’re excited to find the right project to bring the one into the spotlight. 

Mono 45 Headline

For KIX FC’s new brand identity, we wanted something with a bold impact, a typeface that not only complements their identity but amplifies it. Mono 45 Headline fit the bill perfectly.  

This font has a distinctive aesthetic, originally used ‘in stamped ticket numbers issued by the University Hospital in Zurich’, it has since evolved as a headline typeface with its strong character making it a perfect option for KIX FC’s branding. 

Sofia Pro

Sofia Pro is a well-balanced geometric sans-serif featuring great spacing, legibility and versatility, leading itself to being an ideal choice for any design work from brand identity to UI/UX design, it’s a go to choice for anything where clarity and style work hand-in-hand 

We’ve loved using this in conceptual branding ideas, and we’re sure it’ll find a permanent home in one of our upcoming projects. 

Font’s matter, and our team know a thing or two about choosing the right one for your brand. Whether you’re building a new brand from scratch or refreshing an existing identity, typography plays a huge role in telling your story. 

Need help finding the perfect font for your brand? Get in touch with us at Strategi Creative here.