In the growing world of artificial intelligence, it is virtually impossible to remain unaware of ChatGPT and its significant impact on the digital landscape. This tool has attracted widespread attention, and while ChatGPT offers substantial benefits across various professional fields, it is important to recognise and consider its limitations.
This tool has attracted widespread attention, and while ChatGPT offers substantial benefits across various professional fields, it is important to recognise and consider its limitations.
What does ChatGPT stand for?
ChatGPT can process human language to generate responses in the form of a chat. It was developed by OpenAI, an artificial intelligence research company. The name ChatGPT stands for Chat Generative Pre-Trained Transformer.
How to spot AI generated content
A major telltale sign that someone has used ChatGPT, especially on LinkedIn, is the flood of AI buzzwords, phrases and emojis that feature on the social media platform.
To name a few…
- ⭐️ Exciting News ⭐️
- Here’s to XYZ! 🚀
- Embark, unlock, unleash
- Fostering connections
- Overuse of exclamation marks!!!!!!
- Rapidly evolving landscapes
- Ecosystem
- Dynamic
- Testament
AI often exhibits superficiality in its responses, sometimes appearing unnatural or lacking in depth and, chances are, you may have come across similar posts where a few words have been substituted with overly exaggerated adverbs or bizarre metaphors.
There are some useful tools out there that can help spot AI-generated content.
How do AI checkers work?
AI checkers work by analysing specific characteristics in text, particularly focusing on perplexity and burstiness. Text with low perplexity often indicates that it has been generated by AI, as humans generally use more creative and varied language, increasing perplexity. Burstiness measures the variation in sentence structure; low burstiness can be a sign of AI-generated text, as AI tends to maintain consistent sentence structures. In contrast, humans typically use a mix of sentence structures, resulting in higher burstiness.
Tools like Quillbot are especially useful for educators who wish to determine whether students have used AI tools for assignments. However, just as AI is still evolving, so are AI detection tools. Consequently, they can still have flaws and may occasionally provide inaccurate results.
Prompt, spout, repeat
ChatGPT tends to repeat the main message of a post or piece of content, and while it is sometimes necessary to bring the text to a close by referring back to the main message, ChatGPT tends to repeat itself.
To avoid repetition in conclusions, it’s better to synthesise rather than summarise. Avoid starting the concluding paragraph with phrases like ‘in conclusion.’ Steer clear of bringing up minor points or introducing new information, as this can confuse the audience. Instead, use different words and phrases to restate the main ideas.
Fact-checking
When using ChatGPT for your content, reports, or other copywriting, make sure you are fact-checking. AI has a habit of spouting misinformation, and you would hate to lose credibility among your audience and readers. ChatGPT uses several different sources, one of which is Wikipedia. If you didn’t already know, anyone can update the information on there.
As ChatGPT scours the internet for different bits of information and opposing arguments, the tool tends to give out generic information and advice meaning you will never get a strong opinion (unless you prompt it to).
Adding the human back into the robot
ChatGPT can generate some pretty useful stuff, but please don’t use the content as the finished article. Simply copying and pasting a ChatGPT output is not a content strategy, and you should always go back over the content and make it sound like you again!
Another thing ChatGPT can’t help with is adding personal anecdotes and stories to the content (unless you tell it to), and this is another telltale sign that your content has been written by AI.
ChatGPT isn’t all bad however, it can be a great tool to use alongside your role and support you in your writing.
Brainstorming ideas
ChatGPT can’t replace human-like creativity and organic, unique ideas, but it can however be extremely useful when brainstorming ideas for content creation or campaigns.
Use the output as a starting point which can help generate new ideas once you’ve got the creative ball rolling. Providing more context will help generate more accurate and unique information tailored to your needs.
You could also ask ChatGPT to provide you with some prompts to help with your brainstorming, again, giving as much information as possible will ensure the best prompts.
Checking grammar
Another handy use for ChatGPT is for checking grammar. You can ask ChatGPT to rewrite for clarity and check the spelling, punctuation and grammar. Don’t forget to be mindful of the language ChatGPT uses. If you’re from the UK, you’ll want to swap those z’s for s’ – that’s usually an obvious sign that someone has used ChatGPT without proofreading!
Task management and organisation
Task management and organisation is another useful tool that ChatGPT offers, allowing you to spend more time on getting stuff done rather than getting bogged down in administrative doom.
You can feed in meeting minutes, notes or tasks and get back an organised list of actions or grouped tasks in seconds. This can be really helpful for those struggling to organise their day.
Summary
Integration of AI tools like ChatGPT into daily workflows is becoming increasingly inevitable, and professionals should adapt and leverage these capabilities effectively rather than ignoring them. Embracing AI alongside human input can maximise efficiency and innovation and help you stay ahead of the curve in today’s digital landscape.
