Using the psychology of colour to build brand image

Psychology of Colour

You are the most important factor of your colour scheme. The thing in which determines the ‘look’ and ‘feel’ that you opt for when designing a brand. While there are many strategies for branding, it is necessary to appreciate that the colours that we work with are a defining factor into how we are perceived. […]

There’s nothing more expensive to your business than cheap design

The importance of Design

I love logos. I love seeing a beautifully designed logo taking pride of place on a freshly printed brochure or business card (oh, and the wonderful smell!), or on a newly constructed website (no smell here I’m afraid!). I’m so lucky that I get to deal with logos all the time… and the best part […]